Bulk SMS messaging is an incredibly effective way for businesses to reach their customers and clients. Unlike email which often gets lost in crowded inboxes or designated as spam, SMS messages have very high open and response rates.
However, businesses need to find cost-effective bulk SMS services to make sure their marketing spend is worthwhile and delivers strong engagement. As a leading provider of some of the cheapest bulk SMS packages in Australia, smspapa.com.au offers excellent value without any hidden costs or long term commitments.
In this guide, we’ll break down the typical costs of bulk SMS and provide tips to help you choose the right package and get even more from your SMS campaigns.
Why Use A Bulk SMS Service?
There are a few key reasons companies should use a bulk SMS messaging platform:
- Higher open rates – Over 98% of text messages are opened, compared to 20-30% of emails
- Faster responses – SMS delivers almost instant interaction, with over 90% of messages read within 3 minutes
- Better opt-in compliance – Bulk SMS services provide opt-in tools to ensure you communicate legally
- More security – SMS is more secure than email which is vulnerable to phishing attacks
- Personalization – Bulk SMS allows you to customize messages with merge tags, scheduling, sender IDs and more
With so many advantages, it’s no wonder businesses are embracing SMS messaging to connect with customers. It provides a friendly and trusted medium where important communications get noticed instead of ignored or marked as junk.
Understanding Compliance With Bulk Messaging
An important thing to consider is compliance. In an age of stronger data protection and consumer rights, you must use a reputable SMS provider that helps keep your messaging above board.
Key compliance features include:
- Double opt-in for subscribers
- Easy unsubscribe process
- No spamming inactive subscribers
- Secure data storage
- Custom opt-in and opt-out messaging
By partnering with a provider that offers these safeguards, you can send SMS campaigns legally and avoid issues down the track.
What’s The Cost Of Bulk SMS Packages?
If you’re new to SMS marketing, smspapa.com.au offers a free trial with complimentary credits so you can test the platform risk-free. We also provide bonuses like 20% extra credits when you make your first purchase.
Our packages start from just $7.95 for 100 SMS credits – that’s under 8 cents per message sent. Prices decrease as you purchase larger bundles, with 5,000 credits costing $299, working out to only 6 cents per message.
There are no lock-in contracts, so you can purchase SMS credits as needed depending on your messaging volume. It’s a very flexible and cost-effective approach.
Do I Need To Buy A Minimum Amount?
No, you can buy SMS credits in any quantity without minimums. Unlike some providers, we don’t enforce long-term commitments.
We understand businesses have fluctuating demand in their SMS marketing through the year. You may want to trial a small pack first before ramping up campaigns. Our credits never expire as long as you send one SMS every 180 days on your account.
Tips To Increase Your SMS Marketing ROI
To finish up, here are some quick tips to make the most of your investment in bulk SMS messaging:
- Personalize your messages with customer first names, order details etc using merge tags in your SMS platform
- Automate welcome messages, confirmations, alerts and reminders to subscribers
- Segment your list so messaging targets specific groups with relevant offers
- Test different calls-to-action, wording and send times to optimize open & click rates
- Go visual by including clickable image URLs inside MMS messages
- Analyze reporting metrics to continuously improve engagement
Follow these best practices with your SMS campaigns to maximize value from your bulk messaging spend. If you have any other questions, please contact the smspapa.com.au team and we’ll be very happy to help!
